The Case for Embedded Incentives – Build Referrals into Your Product and Increase Customer Love

You love your product.  Customers love your product. 

You’ve got a better product. Congratulations!  

But do you have a bigger market share than your competition?   What about functionality for growing your business?  Do you leave that to your marketing and sales teams?  Or can the product team offer more than core functionality?   

Are you leaving money on the table by not asking your advocates to speak up, share their opinions and refer their friends and colleagues?