By Richard Grogan-Crane
Moving money efficiently, quickly and compliantly is critical to growing revenue, building trust with partners and serving customers globally.
Receiving funds from many sources -- customers, supporters, partners or others, via many methods -- card processing, ACH, wire, or MSB, can be challenging to any business or global enterprise. Doing so on behalf of partners or as a result of partner-initiated actions adds yet another layer of complication.
Managing the funds received and then moving funds needed to pay/reward customers, contractors, vendors, partners and partners’ customers or into company-held accounts needs to be streamlined for operational efficiency.
Making the complicated simple, then, is the fastest pathway to both operational efficiency and speed. Simplifying administrative burdens while maintaining compliance lowers costs as well as improving speed. And providing transparency ensures partner and customer trust.
So, how can all this be accomplished?
Aggregating Receivables from Many Sources
Operationalizing incoming flows of money requires working through all of the potential use cases specific to funding sources (customers, supporters, investors) and the funding pathways that need to be supported for each source, e.g., ACH, wire transfer, card processing, etc.
Aggregating the funds from multiple sources enables you to manage all the funds in a single, digital wallet irrespective of the pathway used by each.
Enabling funding sources to use a specific path and/or multiple pathways is a matter of design. For example, nearly all e-commerce sites are setup to accept funds primarily through credit/debit card processing and some also support other digital methods (e.g. PayPal) and few, if any, accept ACH or wire transfer due to the manual processing required. Whereas physical storefront most often accept cash (which is deposited into an ACH account), checks (ACH) and card processing but are not set-up for wire transfers.
Incoming funds, of course, must be valued in a specific currency, e.g. US$ or Euros, to be aggregated within a digital wallet. Using a payments platform, funds can either then be managed by creating multiple, currency-specific digital wallets or by converting the originating currency to the incoming account currency prior to acceptance. The latter is done at far less attractive rates and may deter customers. Thus, it requires some key business decisions.
Look at the incoming flow of monies from both a company perspective and from that of its partners. Is the company set-up to conduct business in a specific currency? Are there partners?
Can the business process be made simplest by doing everything in the local currency, where possible, and then converting to primary currency within the platform?
Entry Points - Accept Funds from Any Source
By converging traditional card processing and bank transfer methods including ACH and wire transfer with a sophisticated, flexible digital wallet system, XTRM APIs enable ISV and in-house developers to support incoming money flows from nearly any source - including crypto.
Eliminate Merchant Processing Fees
The payment platform aligns incoming and outgoing payments to simplify business process, lower operating costs and provide transparency, flexibility, compliance and security to both payor and payee while removing the need to for a separate merchant processing account.
Managing Funds Using Digital Wallets
Once the monies have been received into an aggregated account, how then can they be tracked and managed most efficiently using an aggregated digital wallet:
- How will the monies in the aggregated wallet be tagged by source and partner?
- How will the funds be managed and distributed amongst each of the stakeholders?
- How will we make sure that each stakeholder has a ‘Portfolio View’ of all their incoming and outgoing activity through a single lens from their perspective?
- How can we enable multiple currencies for maximum flexibility and cost effectiveness for everyone at disbursement?
- How will we ensure compliance and tax reporting needs are met?
Providing each stakeholder their personalized ‘Portfolio View’ that captures each transaction from their perspective is essential to ensure transparency and build trust. For example, an end-customer may be either a funding source or a payment recipient depending on the transaction. If they are a funding source, they would, of course, want to see the full value of their submission (AnySource Entry Point); if they are a payment recipient, they need only see the value of their payment (AnyPay End User Wallet).
Linking the who, what, when, where and why for each transaction in the payments platform enables each (you and your partners) to manage to multiple objectives using a common process and the embedded payments platform supporting the process to manage any and all the entry points for sourcing funds and any and all end points for disbursing payments.
Developing Embedded Processes
Embedding an end-to-end payment architecture within your platform capabilities makes it seamless to create and manage a series of Individual or Company digital wallets allowing for the receipt of funds from virtually ANY source.
Digital wallets are created for any purpose (program, event, transaction, etc.). They can also be created at any Partner level (single-tier, two-tier, etc.) creating a ‘Portfolio View’ to everyone involved – Company or Program Manager, Partner or Payee.
The digital wallets for each account can be organized based on currency. So that the payments architecture can handle currency FX within its managed processes at much lower rates than a Company or Individual would receive externally via traditional methods.
APIs can link newly acquired customer info to both a Company and the Partner’s (Connected Account) CRM tools. These can be configured to support a broad range of use cases from e-commerce to incentives. Aggregators can configure multiple workflows at the Program level to accommodate the specific payment workflows based on the unique business requirements and transactional nature of various relationship models including referral and reseller partners, franchisees, agents, ISVs, contractors and sub-contractors, fundraisers, etc.
Accepting incoming monies via many pathways, makes possible enjoying the competitive advantage found by aggregating funds from many sources into a singular digital wallet improves operational efficiency and speed, providing greater transparency that help instill partner and customer trust.
XTRM AnySource™ makes this possible through a unique combination of a robust, secure payments platform, embedded APIs, and consistent business processes designed to ensure tax compliance and eliminate administrative burdens often associated with supporting multiple methods of payment.s
Please share your thoughts here. And for more information on XTRM AnySource™, or XTRM AnyPay™Payments Platform, you can find more on our website.
We look forward to hearing from you.